What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to the end of a URL. When someone clicks the link, these tags are sent to your analytics tool (like Google Analytics), allowing you to track where your traffic is coming from.

• Source: The platform where the link is placed (e.g., google, newsletter).
• Medium: The marketing channel (e.g., cpc, email, social).
• Campaign: The specific promotion or product launch (e.g., spring_sale).